Fiji as Destination for Major Productions to Benefit Every Fijian: Kamikamica

November 22, 2024

Fiji as a popular film making destination will go a long way in securing a better life for Fijian citizens.

And Deputy Prime Minister and Minister for Trade, Manoa Kamikamica says what is only seen as figures on paper has an impact on the livelihood of every Fijian citizen.

“Beyond those figures, the ripple effects of international film productions extend far beyond the set. For instance, our national air carrier, Fiji Airways was boosted as 1,741 international crew members arrived in Fiji.”

“Our hospitality sector significantly benefited as 51,266 room nights were booked by local and international crews. Noteworthy, numerous local businesses, from transportation services to catering and equipment suppliers, were engaged, showcasing the diverse economic impact of the audio-visual industry. These figures are not just numbers; they represent livelihoods, opportunities, and a brighter future for Fijians across various sectors.”

The Deputy Prime Minister was speaking at the Film Fiji Industry Connect evening in Suva last night where stakeholders, business partners, film producers and friends gathered to discuss ways of promoting Fiji as a film making destination.

Kamikamica was the chief guest at the event and said Fiji was on track to making the country a much sought-after destination.

“In the last financial year alone, Fiji hosted films, television shows, and documentaries from 11 different countries which immensely contributed $255.9 million in New Economic Activity. These productions created employment for 1,268 Fijians and engaged 282 local service providers – signalling the vast economic potential of the audio-visual industry and its ability to uplift the livelihoods of our people.”

Film Fiji CEO Jone Robertson commended everyone that turned up and also gave a brief overview of the work done so far and the projections for the coming years.

Photo: Film Fiji/Fiji Government

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